Joanna Todaro is a brand designer, illustrator and art director based in LA. She creates thoughtful visual solutions for purpose-driven brands working to shape a more sustainable and inclusive future.

Nat Botanicals Natural Soap & Skincare • Branding & Packaging Design
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Branding and Website for World Surf League One Ocean Conservation Initiative
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Safe Place for Youth Annual Report Design
Branding and Logo Design for World Surf League Rising Tides Program for Youth 
TRUSTED BY

Featured Projects

An approachable, ocean-inspired logo for the global conservation initiative of the World Surf League

Nat Botanicals Branding

Branding and packaging design for an artisan line of all natural soap and skincare products

Emerge AR Tech - Office Mural

Mural for the LA headquarters of Emerge, a growing VR startup bringing touch to virtual communication

Art direction for AirBnb’s Adapted Category, which helps guests with disabilities discover homes with verified accessibility features

Illustration and installation of a conservation-inspired mural on Rose Avenue in Venice, CA

Services

Art DIRECTION

Big picture approach to ensure all your project visuals are consistent, on brand, and look incredible:

Campaign development and design
Style guides and seasonal lookbooks
Lifestyle and product photo & video shoots

BRAND DESIGN

Conceptually-driven visual identities, graphics, and collateral, crafted to resonate with your audience:

Full suite visual identity design
Print and web design
Packaging, merchandise, swag

ILLUSTRATION

A visually engaging, distinctive touch for your brand, created through a mix of analog and digital mediums:

Brand patterns, icons, & campaigns
Retail and office murals
Packaging, merchandise, swag

  • “Joanna is not only a gifted artist and designer, but also a true professional. She helped me to update my branding with several visual assets including a gorgeous media kit, website design updates, and graphics for my social media. Joanna’s work is clean, polished, and feels luxurious. She has a special way of understanding my vision, elevating it, and turning it into reality.”

    Susy Schieffelin | Owner of The Copper Vessel

  • "Joanna’s ability to grasp our brand's essence and create work that is not just beautiful but also aligned with our values, mission, and aspirations was spectacular, and made me believe she was the perfect person to create a large hand-painted mural for our office. The result was an incredible masterpiece that resonates with everyone who sees it. Her work is a testament to what art can achieve when aligned with a meaningful vision, and we're proud to have her work as part of our company's story."

    Sly Spencer-Lee | Co-CEO, Co-Founder of Emerge

    Co-founder of The Hydrous | World Economic Forum Co-chair for Global Future Council for AI and Metaverse

  • “Joanna is everything you look for in a designer and creative consultant. She is extremely thoughtful, detail-oriented and thorough. Not to mention, just a lovely person to spend time with! Joanna helped us take our Annual Report from a mess of pages and themes to a beautiful, cohesive and impactful piece of reporting and storytelling. She understands how to take creative ideas from concepts to paper – an invaluable skill.”

    CODY METZGER, NONPROFIT DEVELOPMENT PROFESSIONAL AT SAFE PLACE FOR YOUTH