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Simply Stretch LA

Simply Stretch LA is a Los Angeles studio that specializes in restoring natural, pain-free movement through a range of therapeutic techniques. I was hired to create a visual identity reflective of Simply Stretch LA's holistic ethos. I chose a circular mark to signify wholeness and centeredness, coupled with progressively more flexible leaves. The leaf shapes are inspired by succulents, resilient and always stretching toward the sun, and are a nod to Simply Stretch LA's roots. 

CLIENT: Simply Stretch LA
SCOPE: Identity Design, Packaging

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LOGO, PRIMARY

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LOGO, SECONDARY

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Simply Essentials LA

Simply Essentials LA is the proprietary line of essential oils available at Simply Stretch LA's studio and online at simplyessentialsla.com. I chose clear labels to showcase the natural crystals infused in each blend, and a corresponding color for the logo on each bottle. 

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© 2021 Joanna Todaro. 
All rights reserved.