Jeep Malibu Classic Longboard Event

I had the absolute privilege of working under the World Surf League’s creative direction to design the visual identity for the Jeep Malibu Classic presented by Havaianas.

Taking place at Malibu Surfrider Beach, one of the world’s most iconic breaks in the history of longboard surfing, the competition crowned the WSL Longboard World Champions. 

We wanted the identity to embody the timeless, laid back feel of Malibu while celebrating the unique style and tradition of longboard surfing. Looking to 1960s beach fashion, horizontal stripes were a natural balance to hand-crafted type and movement within the photos. 

CLIENT: World Surf League
SCOPE: Identity Design, Art Direction

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© 2021 Joanna Todaro. 
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